Boost Your Online Network In 4 Easy Steps – LinkedIn

Boost Your Online Network In 4 Easy Steps – LinkedIn

Social media is all too often blamed for a lack of productivity in the office or workplace. You may not necessarily be getting any closer to a promotion if you spend your days clicking through photos to see what your co-workers were up to on the weekend. However, having an active and engaging online presence can actually assist you in getting ahead with your career. You simply need to know how to work the system.

Every business professional has an understanding of the benefits of networking; social connections are always of the utmost importance – no matter the circumstances or industry. Not everyone though takes advantage of social media networking. LinkedIn has proven to be a highly successful tool to many professionals looking to establish new connections and promote their reputation as a professional. This hold true whether someone is just starting out in their field of business or for someone who is a seasoned veteran within the trade. Consider this advice to maximise your LinkedIn efficiency and effectiveness.

How to Use LinkedIn to Boost Your Online Network in 4 East Steps


1. Be familiar with all the tools available to you.

LinkedIn is constantly evolving. Because of this, you may not be up to date with what the network has to offer in terms of providing you with connections that are valuable to your specific circumstances and needs.

Familiarize yourself with what the site has to offer by clicking on the ‘Tools’ link at the bottom of the site’s homepage. Consider trying out the e-mail signature tool. Consider: the average professional is absolutely bombarded with e-mails morning, noon and night. If you are looking to make valuable and lasting connections online, it is important for you to know that you need to stand out from the crowd. An e-mail signature seems like a small detail; it does, however, make a big difference to the way you and your business is viewed by potential connections.

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2. Let people know who you are.

If you would like to connect with other professionals who could have a direct impact on your business and your success, you need to be meticulous when it comes to your profile. Fill out all of the fields, even if you think it does not seem like important information. You may be surprized to know that lasting and valuable connections do not always stem from what you expect. Do not be afraid to be honest about your hobbies, even if they seem commonplace. Often times, others look at your profile in search of a professional connection that is also human. Even in business, people looking for connections respond to their most basic emotional responses and instincts when provided with information on another person. Your online profile is quite a concrete presentation of yourself – seeing as you took time and effort to create it and have control over what you share and do not – and your fellow LinkedIn users will assume that your profile is not to be taken lightly. Make sure that you share interesting and exciting or quirky details of your life.

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3. Do no spill all the beans.

This does not, however, mean that you should not guide against complete oversharing. You need to tailor the information you share to the people you hope to connect with. When you are debating whether or not to publish information about yourself online, an easy rule of thumb is to ask yourself if you would want to hear a similar detail from another professional in your field.


4. Smile for the camera.

Your LinkedIn profile photo is more important than you might imagine. Take your time in choosing a clear and simple photo showing that you are a confident and happy person.

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