10 Reasons Why Social Media Will Improve Your Chances of Getting a Job

10 Reasons Why Social Media Will Improve Your Chances of Getting a Job

The Digital Age has not only revolutionised the business world, but it has transformed the jobs market too. One of the great trends that has come of age is the use of social media.  Social media is changing the parameters of how people and organisations interact and function, even in the recruiting process.  In the pursuit of bigger and greater career opportunities, maximising your social media presence can drastically improve job prospects. Here are a few reasons why:

1. Social networking use is skyrocketing

More and more people are using social networks to send and receive messages. According to Comscore, over 90% of American internet users visit a social networking site each month. This has occurred at the same time as the usage of web-based email is falling. This form of messaging has fallen by over eight percent, with the biggest decline amongst 12 to 17 year-olds.

Although the use of social media may appear to be a generational trend, this is certainly not the case. In fact, the highest growing demographic on Facebook is 35 years and older; LinkedIn similarly caters primarily to that demographic. Employers are scrutinising your profiles to gain insight into what kind of person you are outside of work, your affiliations and connections, and how you present yourself. This portrayal gives clues to how well you can fit into the corporate culture and deeper insight into your enthusiasm about your industry. For example, if you’re using Twitter to discuss industry issues or important information about your field of work, employers will view you favourably and as being extremely proactive about your career.

2.  You can’t find jobs traditionally anymore

The days of applying to job postings, both in newspapers and online, is also on the decline. Susan Adams, a contributor for Forbes.com, shared a survey by webjob.com which found that only twenty-three percent of of recently employed job seekers found their job through ads.  It concluded that in order to get a job in the rising market, you have to be creative, network constantly and attract recruiters to you. By building an online presence, employers and recruiters can find you, creating more opportunities. If you don’t have an online presence, you won’t appear to be relevant and you will be passed over for more savvy applicants that have greater visibility.

3. Demonstrates how technically savvy you are

While a social media profile may not be difficult to operate, it does give the appearance of competence to many individuals still. An online presence is a simple way to demonstrate your reliability in a crucial skillset of the modern era of business: the internet. Individuals with such a presence will have a leg up over those who do not possess such an appearance.

4. Appearances still matter

Profile pictures can really enhance your online profile as long as they are carefully managed and displayed. Having publicly viewed images that portray one as professional, good-natured, and wholesome can have a positive influence on job viability. Place the racier partying images on private settings.

5. Communicate beyond your local networks and contacts

The World Wide Web has made the world of business a little bit smaller. Now you can contact individuals you don’t already know on-line and communicate  and network directly with them with no barriers to entry. You can just as easily converse with a business executive halfway around the globe as you could with the individual just down the road from you.

6. Find vacancies

Social media outlets provide many great opportunities to learn of job openings and information on reputable organisations within your field. Frequently, companies turn to posting openings on these forums as they give access to a talent pool they are certain have interests and backgrounds in their related disciplines.

7. Great information source

Social media is a fantastic source of information that might otherwise be unaccessible by other means. Jobseekers can search for people who post content and links that interest you and get ready to learn new things. When you find a strong community of people, these communities can be a goldmine of information at your fingertips. When you make a point to follow up and review even a small portion of the business intelligence available, you’ll be better informed and capable to respond expertly to interview questions and in networking conversations.

8. Demonstrate your expertise and value to others

Resumes and CVs can never portray an individual entirely. Similarly, these can only be distributed to a finite number of individuals. Social media can negate these concerns. Social media offers a platform to demonstrate what you know for people who do not already know you. There is no limit to how many employers can inspect your credentials, and they have the opportunity to engage with your expertise beyond what is written in front of them on a resume. Blogs, comments, and other feedback can give a better portrayal of your values and skillsets.

9. Utilise the power of friendship for professional gains

Relatives and personal friends have always been a great source in networking, and the same holds true today. Twitter and Facebook may be more of a carefree pastime than a recruiting tool by many. However, on some occasions, it may be useful for job hunting purposes. This is due to the logic that friends who know you personally have more of a stake in helping you in your career search. They want you to succeed; so use that to your advantage.

10. Personalize your job-hunting pitches

Before you submit your resume, look up the hiring manager on LinkedIn and Twitter. These profiles and feeds are gold mines of information on individuals. Knowing more about the person who’s hiring can help you tailor your cover letter and resumes to their preferences, tastes and desires. This knowledge can give you a competitive edge, and ease the burden of “going in cold” to interviews.

 

 

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